AI Intensive Course for Business Owners
AI Intensive Course for Business Owners
- Total duration: 6 hours
- Live sessions: 4 × 1.5-hour live online sessions
- Cadence: 2 sessions per week over 2 weeks
- Application time: Guided practical application between sessions
- Delivery: Live online facilitation
- Cohort-based: Limited seats for quality interaction
What makes this programme different
This is not a generic AI overview. It is a practical business acceleration programme designed specifically for decision-makers.
The course begins with real-world business challenges and progresses through high-impact AI applications, including:
Business strategy and opportunity identification
Operational efficiency and time optimisation
Sales and lead generation systems
Marketing and customer acquisition
Financial insights and decision support
Workflow automation and productivity systems
Participants leave with a practical AI implementation roadmap tailored to their own business, enabling immediate action, measurable efficiency gains, and accelerated revenue growth.
Overview
Build practical, future-ready AI capability for modern business owners
Artificial Intelligence is reshaping how businesses operate, compete, and grow. Yet most business owners are overwhelmed by tools, trends, and noise. The AI Intensive Course for Business Owners is designed to cut through the hype and focus on what matters: using AI to increase revenue, reduce workload, improve decision-making, and unlock scale.
This hands-on programme moves beyond theory and technical jargon. It focuses on real business application — helping owners use AI for strategy, operations, marketing, sales, financial visibility, and productivity.
This programme is ideal for:
- Entrepreneurs and founders
- Small and medium-sized business owners
- Consultants and professional service providers
- Agency owners
- E-commerce and product-based business owners
- Business leaders looking to improve efficiency and profitability
No technical or coding background is required.
Curriculum Overview
Class One: Using AI for Strategic Clarity and Business Growth
Understanding AI in a business context
- Introduction to AI tools relevant for business owners
- How AI is reshaping competitive advantage
- Advantages, risks, and practical boundaries of AI use
- Identifying high-impact AI opportunities inside your business
Business model and revenue optimisation
- Using AI to analyse your current business model
- Identifying new revenue streams and product opportunities
- Strengthening value propositions using AI insights
- Competitive positioning and differentiation
Customer and market insight
- Conducting market research with AI
- Refining ideal customer profiles
- Analysing competitors and identifying gaps
- Translating insights into strategic actions
Ethical and responsible AI use
- Data privacy considerations
- Managing risk and compliance
- Creating internal AI usage guidelines
Class Two: AI for Marketing, Sales, and Lead Generation
AI-powered marketing systems
- Developing data-informed marketing strategies
- Creating content faster without sacrificing quality
- Building structured content plans and campaigns
- Maintaining consistent brand messaging
Lead generation and sales enablement
- Creating lead magnets and offers using AI
- Drafting persuasive sales messaging
- Designing email and follow-up sequences
- Improving sales conversations with AI preparation
Customer communication and engagement
- Automating customer communication workflows
- Enhancing customer
- experience through personalisation
- Managing online reputation and feedback
- Improving conversion rates through AI-driven insights
Measuring marketing and sales performance
- Tracking lead sources and performance
- Understanding ROI and cost per acquisition
- Using data insights to optimise campaigns
Class Three: Operational Efficiency and Productivity
Time optimisation for business owners
- Identifying repetitive and low-value tasks
- Delegating to AI effectively
- Designing AI-supported daily workflows
- Creating personal productivity systems
Process improvement and automation
- Mapping business processes
- Automating internal workflows
- Streamlining client onboarding and service delivery
- Reducing operational bottlenecks
AI for finance and decision support
- Generating financial summaries and forecasts
- Analysing cost structures and margins
- Scenario planning and risk modelling
- Supporting strategic decisions with data
Building scalable systems
- Standard operating procedures using AI
- Documentation and knowledge management
- Creating scalable systems that support growth
Class Four: Growth Planning, and Implementation Roadmap
Performance visibility and dashboards
- Identifying key business metrics
- Using AI to interpret performance data
- Building simple reporting frameworks
- Tracking growth indicators
Growth forecasting and opportunity planning
- Identifying expansion opportunities
- Using predictive insights for planning
- Risk identification and mitigation
- Building a 90-day AI growth plan
AI integration roadmap
- Prioritising high-impact use cases
- Creating a phased implementation plan
- Aligning AI usage with business objectives
- Ensuring team adoption and accountability
Delivery format
- Live, instructor-led online sessions
- Interactive discussions and practical exercises
- Real-world marketing examples and case studies
- Suitable for individuals or private team cohorts
What you’ll walk away with
By the end of this course, participants will be able to:
- Identify immediate AI use cases that generate revenue and save time
- Create marketing, sales, and operational systems powered by AI
- Improve business decision-making using data-driven insights
- Automate repetitive processes to increase productivity
- Develop a practical AI implementation roadmap for the next 90 days
- Confidently use AI tools without compromising quality, ethics, or brand integrity
Pricing
- Investment: $495
- Start date: 23 February 2026
Why train with The Training Group?
- Globally recognised training expertise
- Practical, business-focused learning
- Experienced industry practitioners as facilitators
- Customisable for in-house teams
- Designed for immediate workplace application
About the facilitator
Irma Karsten is an international digital marketing strategist, trainer, and curriculum designer with extensive practical experience in agencies and corporate marketing teams, delivering professional training for corporate teams across multiple countries. This programme reflects real-world training environments, professional standards, and a strong focus on capability transfer.
Next steps
For upcoming course dates, private team delivery, or customisation options, please contact The Training Group team.
Build AI capability that drives real business growth.
