AI Intensive Course for Marketers
AI Intensive Course for Marketers
- Total duration: 6 hours
- Live sessions: 4 × 1.5-hour live online sessions
- Cadence: 2 sessions per week over 2 weeks
- Application time: Guided practical application between sessions
- Delivery: Live online facilitation
- Cohort-based: Limited seats for quality interaction
What makes this programme different
The course begins with foundational AI concepts and progresses through advanced marketing applications, including:
- Marketing strategy and planning
- Content creation and optimisation
- Social media and community management
- SEO and search visibility
- Email marketing and personalisation
Performance analysis, reporting, and predictive insights
Participants leave with a clear framework for embedding AI into everyday marketing workflows, improving efficiency, consistency, and results.
Overview
Build practical, future-ready AI capability for modern marketing teams
Artificial Intelligence is rapidly transforming how marketing teams plan, create, execute, and measure campaigns. The AI Intensive Course for Marketers is designed to equip marketing professionals with the knowledge, skills, and practical frameworks needed to use AI tools effectively, ethically, and strategically across the marketing function.
This hands-on programme moves beyond theory to focus on real-world marketing application, enabling participants to integrate AI into content creation, campaign planning, audience engagement, performance analysis, SEO, and email marketing.
This programme is ideal for:
- Marketing managers and marketing executives
- Digital marketing and content professionals
- Brand and communications teams
- Social media and community managers
- Agency professionals and consultants
- In-house marketing teams looking to upskill
No technical or coding background is required.
Curriculum Overview
Class One: Using AI Effectively in Marketing Strategy
Understanding AI and its role in marketing
- Introduction to AI tools used in modern marketing
- How AI is reshaping traditional marketing models
- Advantages, limitations, and risks of AI in marketing
Building buyer personas with AI
- Creating data-informed buyer personas
- Enhancing persona development using research inputs
- Translating personas into actionable marketing insights
Designing AI-supported content strategies
- Building data-driven content strategies
- Planning and executing content with AI support
- Case studies of AI-led marketing strategy
Training AI for consistent brand messaging
- Defining and maintaining brand voice
- Practical brand voice training exercises
- Reviewing and refining AI-generated outputs
Market and competitor analysis
- Conducting market research with AI
- Competitive analysis and positioning insights
- Extracting customer trends and behaviours
Ethical and responsible AI use
- Ethical considerations in AI-driven marketing
- Responsible AI implementation guidelines
- Managing risk, bias, and compliance
Class Two: AI for Content and Social Media Marketing
AI-powered content creation
- Creating diverse marketing content formats
- Editing and refining AI-generated content
- Building and managing content calendars
Social media content and performance
- Creating platform-specific social content
- Identifying and leveraging trends
- Increasing engagement and reach
Community management and crisis response
- Supporting community engagement with AI
- Managing negative feedback and crises
- Protecting and enhancing brand reputation
Measuring marketing performance
- Evaluating social and content performance
- Understanding ROI and campaign impact
- Using insights to optimise future activity
Class Three: AI in SEO and Email Marketing
SEO and search optimisation
- Creating SEO-friendly content
- Keyword research and content planning
- Supporting on-page and off-page SEO strategies
Email marketing optimisation
- Writing effective marketing emails
- Personalising email communication at scale
- Improving engagement and conversion rates
Newsletters and A/B testing
- Designing high-performing newsletters
- Planning and analysing A/B tests
- Continuous improvement through data-led insights
Class Four: Analytics, Reporting, and Performance Monitoring
Competitive and customer insight analysis
- Analysing competitor content and campaigns
- Reviewing customer feedback and sentiment
- Identifying opportunities for differentiation
Performance reporting and predictive insights
- Monitoring marketing performance
- Identifying trends and growth opportunities
- Using predictive insights to inform planning
Data-driven marketing decision-making
- Making informed, evidence-based decisions
- Understanding the role of data in modern marketing
Building a data-driven marketing culture
Delivery format
- Live, instructor-led online sessions
- Interactive discussions and practical exercises
- Real-world marketing examples and case studies
- Suitable for individuals or private team cohorts
What you’ll walk away with
By the end of this course, participants will be able to:
- Create high-impact marketing content using AI tools across blogs, social media, email, and campaigns
- Maintain brand voice and consistency when using AI for marketing output
- Improve audience engagement and targeting using AI-driven insights
- Analyse marketing data more effectively to extract meaningful insights and trends
- Apply AI strategically across the marketing funnel, not just for basic content generation
- Make informed, ethical decisions about AI usage in marketing environments
Pricing
- Investment: $695
- Cohort: February 2026 pilot intake
- Starter cohort pricing applies; future cohorts may increase.
Why train with The Training Group?
- Globally recognised training expertise
- Practical, business-focused learning
- Experienced industry practitioners as facilitators
- Customisable for in-house teams
- Designed for immediate workplace application
About the facilitator
Irma Karsten is an international digital marketing strategist, trainer, and curriculum designer with extensive practical experience in agencies and corporate marketing teams, delivering professional training for corporate teams across multiple countries. This programme reflects real-world training environments, professional standards, and a strong focus on capability transfer.
Next steps
For upcoming course dates, private team delivery, or customisation options, please contact The Training Group team.
Build AI capability that delivers real marketing impact.
