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AI Training Is Not the Same as AI Adoption There is a significant difference between teaching people how to use an AI tool and helping an organisation adopt AI in a meaningful, sustainable way.   A training session can introduce employees to ChatGPT, Microsoft Copilot, Claude, Gemini or another AI...

If you are a senior digital marketer, consultant, or in-house specialist, chances are you have been asked to train others. Sometimes politely.Sometimes urgently.Sometimes with the unspoken assumption that expertise automatically equals teaching ability. After all, you know the work. Surely explaining it should be straightforward? In practice, this is where...

What defines a world class account manager? In many digital agencies, the role of the Account Manager (AM) is misunderstood — and underestimated. Too often, account managers are positioned as client service coordinators: passing briefs, chasing delivery, reporting on numbers, and keeping clients “happy”. That version of account management might...