Train the Trainer for Digital Marketing Professionals
Next cohort starts 6 April 2026
Train the Trainer for Digital Marketing Professionals
- Certificate of Competence
- Next course starts 6 April 2026
- For experienced digital marketers who want to train professionally — not present.
Overview
You already have digital marketing expertise.
But training professionals — especially in corporate environments — requires a different skill set.
The Train the Trainer for Digital Marketing Professionals programme is designed to help experienced digital marketers become competent, confident, outcomes-based trainers who can facilitate learning, manage real training rooms, and transfer capability that sticks.
This is a professional trainer skills programme, not a content course.
Admission is selective and interview-based by design.
Who this programme is for
This programme is suitable for experienced digital marketing practitioners who want to step into training delivery, including:
- Digital marketing consultants training corporate teams
- In-house digital marketers responsible for internal upskilling
- Freelancers adding training as a professional revenue stream
- Agency owners productising expertise through structured training
- Experienced marketers who want formal trainer credibility
Minimum requirements
- Intermediate to senior-level practical digital marketing experience
- Experience working with professionals or business teams
- Willingness to be coached, assessed, and held to professional standards
This programme is not suitable for:
Beginners, influencers, presenters, course creators, or anyone looking for a quick certificate without practice and feedback.
The problem this programme addresses
Many organisations invest heavily in digital marketing training — and still don’t see meaningful behaviour change.
The reason is simple:
Too much “training” is actually presenting.
- Content without learning design
- Slides without outcomes
- Inspiration without application
- No structured practice or assessment
This programme closes that gap by teaching you how to design and facilitate training that is:
- Outcomes-driven
- Learner-centred
- Corporate-ready
- Practical and assessable
- Aligned to professional training standards
What you will be able to do
By the end of the programme, you will be able to:
- Design outcomes-based training for professional audiences
- Translate complex marketing expertise into structured learning journeys
- Design and facilitate effective live online training sessions
- Manage group dynamics and difficult participants confidently
- Create learning activities that build real capability
- Design assessments and rubrics aligned to outcomes
- Deliver training with professionalism, ethics, and consistency
- Use generative AI responsibly to improve training design efficiency
Programme format
- Duration: 6 weeks (blended learning)
- Live sessions: 1 × 90-minute facilitated session per week
- Cohort size: 10–15 participants
- Delivery: Live facilitation, self-paced work, practice and feedback
- Platforms: Google Meet + Google Classroom
- Start date: 6 April 2026
- Certification: Certificate of Competence
This is a practical programme. You will design, practise, record, and receive structured feedback.
What you will build during the programme
Participants complete a professional trainer portfolio, including:
- Trainer positioning statement and learner profile
- Outcomes for a real training module
- A complete 90-minute session plan
- A learning-first slide deck with facilitator notes
- Practical learning activities (breakouts, simulations, case work)
- An assessment task with a scoring rubric
- A recorded facilitation demo (micro-teach)
- A professional practice toolkit for corporate training delivery
Curriculum Overview
Week 0 – Diagnostic & pre-work (self-paced)
- Experience and readiness screening
- Selecting a training topic and audience
- Programme orientation and expectations
Week 1 – Adult learning & the trainer mindset
- How professionals actually learn
- Facilitator vs presenter vs lecturer
- Credibility and presence in training environments
Week 2 – Instructional Design vs LXD (applied)
- Outcomes-based learning design
- Structuring learning journeys
- Aligning training to business goals
Week 3 – Session design, slides & activity design
- Designing effective 90-minute sessions
- Slide design that supports learning
- Activity design for engagement and application
Week 4 – Facilitation skills & managing difficult rooms
- Handling dominant, silent, and sceptical participants
- Online facilitation skills
- Practice teaching and feedback
Week 5 – Assessments, rubrics & feedback
- Designing practical assessments
- Writing clear, fair rubrics
- Giving feedback that builds competence
Week 6 – Professional practice & trainer readiness
- Corporate vs public training dynamics
- Ethics, confidentiality, and IP
- Capstone submission and competence sign-off
Generative AI and LLMs in training
AI is embedded throughout the programme as a professional support tool, including:
- Drafting and refining learning outcomes
- Generating activity ideas and session structures
- Creating assessment and rubric drafts
- Improving slide clarity and facilitator notes
- Standardising feedback language
AI supports trainer judgement — it does not replace it.
Certification and professional standards
This programme awards a Certificate of Competence, not a participation certificate.
Competence is demonstrated through:
- A training design portfolio
- A facilitation demo (recorded or live)
- Assessment and rubric design
- Professional conduct and participation
Trainer Code of Conduct
All participants agree to a professional code of conduct covering:
- Ethical training practice
- Confidentiality and IP
- Quality standards
- Responsible AI use
Selective admission process
This programme is selective by design.
Step 1: Request an interview
Step 2: Short conversation to assess experience, goals, and fit
Step 3: Approved candidates receive the enrolment link
Pricing (starter cohort)
- Launch Price: USD 695
- Next Cohort: 6 April 2026
- Starter cohort pricing applies; future cohorts may increase.
About the facilitator
Irma Karsten is an international digital marketing strategist, trainer, and curriculum designer with extensive experience delivering professional training for corporate teams across multiple countries. This programme reflects real-world training environments, professional standards, and a strong focus on capability transfer.
Frequently asked questions
Will this teach me digital marketing?
No. This programme teaches you how to train and facilitate digital marketing learning.
Is this suitable for corporate training?
Yes. Corporate credibility, outcomes-based design, and facilitation skills are central to the programme.
Do I need to record myself teaching?
Yes. Short recorded facilitation segments form part of the competence assessment.
Does certification guarantee training work?
No. However, the programme also forms part of a future trainer pool selection pathway for those who meet standards.
Frequently Asked Questions
No. This programme teaches you how to train and facilitate digital marketing learning.
Yes. Corporate credibility, outcomes-based design, and facilitation skills are central to the programme.
Yes. Short recorded facilitation segments form part of the competence assessment.
No. However, the programme also forms part of a future trainer pool selection pathway for those who meet standards.
